As we discussed, conscious marketing is a technique that focuses on socially and ethically responsible practices. Unlike traditional marketing, who emphasize generating sales and profits, conscious marketing considers a bigger impact of marketing actions.
This style of marketing covers internal factors like stakeholders, employees, and customers to external factors like environmental impact and social communities as a whole.
Conscious marketing builds value for society and organizations to craft reliability, foster long-term relationships, and improve brand reputation.
The four major conscious marketing principles actions cover:
- Honesty: Always first put sincerity and trust in marketing communications.
- Business Transparency: Deliver exact data regarding products or services, such as possible environmental and social effects and sourcing.
- Responsibility: Considers the wider implications of marketing actions and works on how to reduce them.
- Privacy Protection and Client Data: Getting approval for data gathering and securing data.