Creating Instagram marketing strategies is a careful process. A lot of thinking and research goes into it, and each step needs to be data-backed. Also, multiple variations and alternate routes are necessary so a campaign can be effective even in the face of unexpected circumstances. Following are the strategies that will successfully help you elevating your brand and some key aspects that you should consider before, during and after launching your marketing campaign:

Understand Your Audience​

For a business to successfully progress through promotion, it is imperative for the owner to know about the people the brand is going to be promoted to. Hence, for effective marketing, it is necessary to know the target audience and their interest. Knowing your target audience is essential, hence your prospective customers’ behavioral insights are the key to understanding and deciding on your target audience. For your brand to elevate successfully through marketing, understanding and deciding the right target audience will help you in creating an Instagram marketing strategy that is effective for your brand.

Make The Best Instagram Profile Possible​

Your profile is the face of your Instagram presence. It needs to exude the aura of your respective industry, niche, or genre. When creating your Instagram profile, you need to be mindful of the following points:

• Your profile handle needs to be based on a relevant keyword or brand name.
• Make sure the bio has a link to your website or store.
• Educate yourself regarding the image size and aspect ratios on Instagram.
• The bio description must be precise and relevant to what you are offering.
• Have at least 9 Instagram posts ready for publishing while creating the profile.
• Make sure that each post is creative and effective in attracting your target audience.
• Write interesting and engagement-provoking captions for each post.
• Add 6 to 7 popular and relevant hashtags to increase your post’s reach.

Align Your Instagram Strategy With Your Business Goals​

You cannot post products or offers without showcasing their experience. However, your strategy needs to revolve around a goal. Having a goal of either generating engagements or visits to your store gives direction to your Instagram strategies.

A few ways to do that:

For sales: Explain and showcase the benefits of having your product.

For engagement: Address a problem that your audience faces and ask relatable questions.

For shares: Simply suggest the viewers share your content if they like it.

However, the effectiveness of your strategy depends on your content being valuable for entertainment, helpfulness, and insightfulness.

Create a Content Calendar

Having a yearly calendar ready for your social media posts can make your Instagram marketing more effective. Special occasions are great opportunities to connect with your audience. It’s a way to personalize your interaction with the audience while making your business a firm part of their long-term memory.

Schedule Your Posts in Advance

Never postpone your postings to the next day. Perfectly following a schedule can be really difficult as any unforeseen circumstance can make you miss days of posting. Therefore, always use Facebook’s free scheduling tool to automate your postings.

Never Miss a Credit/Mention

If you find a content creator, whose idea you would like to copy, make sure to mention them. You need to give them the credit of being the original creator or else, you may receive copyright notices.

Keep an Eye on the Competition

For marketing on Instagram, always keep your competition in your sights. Make sure you know what they are doing and see if it works for them. It’s amazing how many great Instagram marketing ideas and insights can come from your competition. You can even follow their steps and improve upon their shortcomings. If you are creative enough, you can even find cheap alternatives to gain much better results.