We know that Google ranks websites based on their relevance to search queries. Their approach creates limited space and huge competition between businesses to capture an attention. Google My Business is a way for businesses to bypass the ranking system and appear at the top of the search results in their respective areas.
For example, a user in Texas searches for Plumbers on Google. The search results that appear in such cases are different than normal. These businesses are ranked above the SERPs based on various factors.