Teams can use market research to identify their target audience and adjust their messaging and communications appropriately. Then, companies may create a favorable impression in the minds of customers who are most likely to discover value in and purchase their goods.
Increased sales are the ultimate result of these efforts, and some of the most successful brands have come to represent success and victory. For instance, only the reputation of the Nike brand will sometimes cause buyers to spend more for a shoe from Nike than from an unnamed brand. An excellent brand draws attention to what makes a business special, differentiating it from rivals and making its goods into sought-after commodities among customers.