We are surrounded by a complex digital media environment. Apps, websites, and other online platforms are used by brands expecting to compete in the present dynamics. And to make it through the fierce competition, businesses spend an ample amount of time building their brands on a plethora of social networking platforms.
With photos, videos, reels, stories, and more, all social media giants present unmissable marketing opportunities to businesses. But here’s the thing, the problem lies in the different size guidelines of these online spaces. As each channel has a different set of media dimensions, positioning, and viewable area, it is important to know the details to get your branding right.
In this blog, we present to you the updated social media image guidelines for the year 2022. This will provide you with all the details you need to know to do your marketing the right way. So without further ado, let’s get started!
Let’s begin with the most popular social networking space – Facebook. You have a plethora of media options available to you here including photos, videos, reels, stories, and more. And with every passing day, it’s transitioning even more towards the visual features.
Being one of the most preferred channels for marketing, it is advised to communicate the human element and relatable factors of your brands to the audience. In addition, it is in the best interest to use high-resolution images and videos for all your Facebook posts.
Have a look at the set of updated media dimensions of Facebook:
Profile picture size: 180 x 180
cover photo size: 820 x 312
link image size: 1200 x 630
image post size: 1200 x 630
event image size: 1920 x 1005
group cover image size: 1640 x 856
video size: 1280 x 720
Maximum video length: 240 minutes
image ad size: 1200 x 628
video ad size: 1080 x 1350 (ratio 4:5), at least 1080 x 1080, ratios from 16:9 to 9:16 are also supported
Story ad size: 1080 x 1920
messenger image ad size: 1200 x 628
Reels – 1080×1350 (ration 4:5)
Next on our list is the visual behemoth – Instagram. A perfect platform to market your business through aesthetically appealing visuals, and you get to express your talent and creativity. It goes without saying Instagram stories and reels are the hot trends, but static posts also stay winning.
So let your creative juices flow into posts, stories, and reels. Here are all the right dimensions for all the formats you’ll use:
profile picture size: 110×110
photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Stories size: 1080 x 1920
Recommended video sizes: 1080 x 1080 (square) 1080 x 566 (landscape), 1080 x 1350 (portrait)
Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) are also supported, can be video or static image
photo thumbnails: 161 x 161
ads size: 1080 x 566 (landscape), 1080 x 1080 (square)
IGTV video size: 1080 x 1920
IGTV Cover Photo Size: 420 x 654
Reels and Live: 1080 x 1920
Twitter has come a long way since its initial microblogging concept. Now media equally contributes to getting you noticed and setting up trends in the fast-moving feed. The infographics, images, videos, and gifs manage to get more engagements and are essential part of the marketing campaign of the brands.
Have a look at the updated image sizes for the year 2022:
profile picture size: 400 x 400
header size: 1500 x 500
post image size: 1200 x 675
Minimum card image size: 120 x 120
video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
Maximum video length: 140 seconds
image size for ads: 800 x 418 (Website card), 800 x 800 (App card image), 800 x 800 (Carousels), 800 x 418 (Direct Message card), 800 x 418 (Conversation card)
ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum)
Nothing comes close to LinkedIn when it comes to finding incredible talent for your companies and connecting with other professional individuals in your community. And of course, images play a massive role in marketing your businesses, companies, and your professional profiles. It’s all about minimalistic, polished, and high-resolution photos, videos, and gifs. So, to represent your business and professional in the right way, you must know about the correct image sizes to place your media right.
Here are the recommended LinkedIn image sizes for 2022
Company pages:
company logo size: 300 x 300
cover photo size: 1128 x 191
Sponsored Content image size: 1200 x 627
Business Banner image: 646 x 220
image sizes for blog post link images: 1200 x 627
Personal pages:
profile picture size: 400 x 400
background photo size: 1584 x 396
post image size: 1200 x 1200 (square) 1080 x 1350 (portrait)
link post size: 1200 x 627
video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Maximum video length: 10 minutes
YouTube
Next on our list, we have the most powerful video behemoth, YouTube. Not only does the popular platform allow you to share your videos with the world but also serves as the giant search engine for millions of users. And, your video resolution, length, quality are significant aspects, but the images on your profile and post also matter a lot. They bring attention to your online presence, attract the right audience, and tell your story.
Keep in mind these 2022 YouTube image sizes when you update your profile and channel images:
profile photo size: 800 x 800
Channel cover picture: 2560 x 1440 (desktop) and 1546 x 423 (smartphones)
thumbnail size: 1280 x 720
Standard video: Minimum dimension is 426 x 240. Max dimension is 3840 x 2160, aspect ratio 16:9
Okay, let’s talk about Pinterest which is all about aesthetically pleasing visuals. It is the go-to platform for millions of users to find inspirations, create vision boards, and discover the hottest trends. And speaking of the Pinterest pins, keep in mind that you need to follow the vertical format, as it fits the tall images. In addition, with the newly introduced story feature, you can draw more engagements from your audience.
Profile picture: 165 x 165
Board Display image: 222 x 150
Standard Pin size: Vertical images 1000 x 1500
Video specs: square (1:1) or vertical (2:3, 9:16) Length: Maximum 30 minutes
Promoted carousels: image aspect ratio: 1:1 or 2:3, 1000×1000 or 1000×1500
Story Pins image size: 1080 x 1920
TikTok
TikTok is booming around the world and the hottest trend this year. With the rise of this video-sharing platform came the revolution of content and influencer marketing. And it’s expected to maintain the domination over commerce and marketing in this ongoing year too. So, it’s extremely important that you’re aware of the dimension basics of this app. Have a look at the following details:
Video: 1080 x 1920, maximum 3min.
Profile photo: 200 x 200
in-feed ad video aspect ratio: 9:16, 1:1, or 16:9.
Snapchat
Last on our list we have Snapchat. This full-filled, easy-to-use app brought the concept of stories to the market and millions of users. The idea of telling stories through myriad filters is so appealing that nearly almost every app and platform has this feature now. As the popular app has millions of users and is expected to grow more this year, it is important to know about the updated dimensions for your brand marketing. Following are the updated images sizes of Snapchat for the year 2022:
Shared images: 1080 x 1920
Geofilters: 1080 x 1920
Stories: 1080 x 1920; max file size 34 MB; duration: 10 seconds or less
That was all from our side. Hope you gained an important piece of information out of this blog. Stay updated about the latest news, trends, and more with the ITV blog.
